Product Marketing Manager

Job description

Cloud Academy is the trusted online training platform that sits at the foundation of enterprise transformation at some of the world’s largest companies. We are looking for a data-driven product marketing professional to own messaging and positioning around our training technology. This position reports directly to our San Francisco-based VP of Marketing and requires collaboration with our Swiss-based product development team.


What You’ll Be Doing:


  • Develop and communicate the value that teams derive from the Cloud Academy platform, including case studies, testimonials, and product pages
  • Create and execute go-to-market plans, from product / feature naming to targeted campaigns
  • Work with Customer Success to identify customers whose stories can be captured and highlighted across marketing materials
  • Spearhead and maintain competitive analyses; collaborate interdepartmentally to develop talking points and tools for the sales team
  • Work with product, design, and engineering to craft the words and copy that go into Cloud Academy’s products, including product names themselves
  • Work closely throughout the product development lifecycle: lead customer conversations, identify pain, and define value as products are developed and released
  • Develop sales enablement tearsheets, tools, and campaigns; work closely with sales leadership to ensure sales readiness for product releases
  • Support efforts across PR, SEO, Social to ensure consistency in product messaging

Requirements

  • At least 3 years in a product marketing role at a B2B software company
  • Ability to build from the ground-up, act with purpose, and rally teams in common directions
  • Strong quantitative analytical skills balanced with strong sense of urgency
  • Track record of decisiveness and iterating toward positive outcomes
  • Ability to act independently and hold stakeholders across the company accountable for deliverables

Bonus Points

  • Enterprise tech experience
  • Enthusiasm for DevOps, public cloud, and/or making an impact on human lives